How Will We Fly When We Fly Again

Travel industry must address some of the travelers fears whether imaginary or real.

One look at Instagram is all it takes for one to see that travel lovers all over the world are drunk with the nostalgia of travel pre-COVID-19, a time when you could wake up with the urge for a restorative two night weekend trip somewhere fantastic and all you needed to do was go online, make your bookings and voila! off you go.

Despite the pent up desire to travel again I have found myself wondering, my mind consumed with the thought of congested ques, and questions like do I want to be stuck in line with a bunch of strangers for the security check, the check -in, immigration, I mean the level of human interaction at the airport is suddenly frightening.

So will we travel again? Of course we will because guess what, the lock down will be lifted at some point. The question isn't if we will travel but more a question of how will we fly when we fly again. At the end of the day Post -COVID-19 travel will boil down to another question-what is my travel plan provider doing to make me feel secure.

Travel service providers who can answer this question with precision and clarity will carry the day as a matter of fact I don't think they have a choice. The reason I say this is because at the end of the day what it will take is the traveler feeling a certain level of comfort, comfortable enough to take the next step of actually going through with the booking.

Travel industry's service providers have no choice but to address some of the travelers fears whether imaginary or real because winning share of heart, that's what is going to drive consumer loyalty in making the choices between brands. We ( travel industry consumers) need to feel that brands care and are doing something to ease our insecurity, fear and anxiety.

Carriers for example have to think about how to create some level of social distancing in the seating, should we get comfortable adorning the face mask, can it be a requirement?, same goes for airports, maybe its time to embrace technology to reduce excessive human interaction in the procedures and processes, hotels must up their sanitation game, dirty rooms and bedbugs have no room for survival in post COVID-19 travel and travel insurance products must also diversify to include more, maybe even pandemics in what they cover.

Travel Tip

So yes I want to travel again but I'm patient enough to have some of these questions answered and perhaps even though domestic tourism isn't exactly foolproof, staying within your figurative backyard offers a sense of false security and self drive destinations and less crowded boutiques might be a great way to ease your way back to travelling again.

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